Alison Chandler

Fairfax, Virginia, USA

E-mail: a l i s o n c h i l l a @ y a h o o . c o m

Overview:
Three years experience writing and managing public relations and Internet marketing. Nine years working with websites and web graphics. At AAAS I send up to half a million e-mails per month, have cut costs and improved conversions using Google Adwords, and advise on Internet marketing strategy. As Internet Marketing Manager for a2z, I improved our search engine rankings, increased site traffic, and developed an overall online marketing strategy.
Work History:
11/05 - present	Marketing Associate, American Association for the Advancement of Science (AAAS), Washington, DC Editor of monthly e-newsletter sent to 72,000 members. Coordinates and manages all e-marketing efforts including e-mail, banner ads, Google Adwords, landing pages. Writes and designs e-mails, banner ads, Adwords campaigns and landing pages. Sells memberships at trade shows. Advises marketing team on online strategy. Creates marketing plans for the launch of new products and special features in Science magazine.
1/03 – 10/05	Project Manager, a2z, Inc., Columbia, MD Maintained product knowledge of a2z's web-based trade show management software. Planned, coordinated, and executed projects for over 26 clients and 100 trade shows, including 5 of the Top-200 trade shows in the US. Managed a team of software developers split between the US and India. Wrote requirements documentation and instructions to clients. Communicated progress to team members, clients, and management.
7/00 - 7/02	Internet Marketing Manager, a2z, Inc., Columbia, MD Developed and executed integrated Internet marketing strategy. Composed and implemented e-mail marketing campaigns. Tracked effectiveness of campaigns through website statistics and lead retrieval forms. Improved search engine positioning and measured results using Web Position Gold and StatsPlus. Managed a2z's online advertising in Google Adwords and Overture. Maintained and edited content for SuccessfulOnlineEvents.com. Created banner ads, e-mail campaigns, magazine ads, and e-newsletter ads.
5/99 - 7/00	Public Relations Assistant, a2z, Inc., Columbia, MD Responsible for writing a user manual, press releases, and articles to promote web-based training and virtual trade show software. Managed press list and PR distribution.
6/99 - 8/99	Web Marketing Intern, Calvert Group, Bethesda, MD Updated and enhanced two websites. Created images, designed a banner ad, and helped reorganize a section of the site using FrontPage and Photoshop.
6/98 - 8/98	Assistant Web Editor, The Telegraph, Hudson, NH Managed and updated the website for a local daily newspaper on the weekends. Edited news briefs for site. Influenced new website design.
Education:
	B.A. in Journalism/Advertising, Second Major in Spanish May 2000 University of Maryland College Park, 3.9 GPA, Magna Cum Laude
Computer Skills:
	Can hand-code HTML; Proficiency in Microsoft Word, Excel, PowerPoint, Access, Outlook, Project; Adobe PhotoShop, PageMaker, Acrobat, Dreamweaver; Quark Express; Ability to analyze website effectiveness using stats software such as WebTrends and WebPosition Gold; Experience with desktop publishing to create advertisements, flyers, displays; Completed a database management course at the graduate school of UMUC; Experience using e-mail software to send in excess of 500K e-mails per month.

Last updated: November 12, 2006
Page made with Microsoft Word 2003. Resume available in friendlier file formats upon request.